Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, June 1, 2013

So... I'm Back. Sort of.

Once again, I have the "I've been busy" excuse for why I haven't posted anything lately. I've been focusing on my writing, on my book tour, and on myself for the past couple months. I've made some progress on some things, and am still waiting to see progress on other things.

I've made some good progress on my writing. I completed my goal for Camp Nano and hit 15k words in 30 days, and since then, it's been slower, but still going. I thought I got stuck, but it was more weariness than writer's block. I just needed a break, and after having had one, I was finally able to jump back into it a couple days ago and I got going so well that I lost track of the time. A good sign :)

My book tour is off and running this week! It started on Monday, and now that I've been through my first week, I'm exhausted! It was really frustrating being at work and not being able to check in on the host blogs during the day--even though there aren't THAT many people following along. While I don't expect my sales to take much of a leap, I am hoping that it helps me build some "brand" awareness for my writing, and so far, it's been really great to read the comments and feedback from the few people who have stopped by.

I officially took about a week off earlier this month to not do anything. I was seriously burned out on everything, and I really needed a break. I mostly sat around watching Netflix (I'm into the West Wing now for some book research O.o) and catching up with my soap opera, but it was awesome. Then I started getting a ton of posts (in advance) for my book tour stops, and I had to get back into it. It was a much needed rest, however, and I'm glad I had the sense to do it.

Since my tour is already half over, I don't have much work to do on it except checking in for comments and sharing the posts, trying to get people to visit, comment, and interact. I have one more post to write, the topic didn't arrive until today, so I'll have to work on that this weekend, but that's not a problem.

As much as I like the story I've been working on, I did spend quite a bit of time on my "break" procrastinating and doing character outlines and plot mapping for a few other ideas I've been kicking around. I had a blast with all that, but I can't start writing any of those until I finish the one I'm working on now. I know myself too well, and I know I'll never get back to the first one if I start a new one.

As to the blogging, I'm so far behind and out of touch, it's ridiculous. I haven't been on here since mid-April, and I got back to Happy to Entertain for a couple weeks before my overwhelm hit and I took another break. Not to mention my three other blogs... I am hoping since it's summer, I will have more time to post. Less TV, longer daylight hours, and not having any upcoming publishing plans will definitely help. I just have to get back in the habit again.

Despite not having been blogging about it, I've been seeing a shit-ton of movies already this summer, and I've been keeping up with my shows and all the finales that have been going on this month. There have been some really good ones (Star Trek, Now You See Me, Hangover 3) and some not so good ones (Gatsby). I actually recorded a YouTube video (it's private, so don't bother searching) of a review of the movie, but the video isn't showing up right on YouTube, so that's why I haven't shared it. It shows fine on the video manager and on my computer with the recording and sound and everything, but for some reason, on the video's page on YouTube, the color's off and it's split like a mirror and it's just wrong. Disappointing. I had wanted to share it, because I thought it turned out pretty well for my first ever self-recorded video.

Oh, if you haven't noticed, I redesigned the blog, again. I actually went through the trouble of dumping everything over to WordPress.com because I was thinking of switching to get a cleaner look, but then I remembered why I moved Happy to Entertain off WordPress and onto Blogger in the first place--free WordPress sucks.

While I like the widgets and plugins (self-hosted only) and the fact that there are categories AND tags, it's way too limited with the design elements. It won't even read Javascript or Flash in the widgets, not to mention iframes, and you can't even edit your own CSS without paying an extra 30 freaking bucks A YEAR! Total bollocks. It's cheaper to buy a domain and add it to my existing host for my self-hosted WordPress blogs! On the one hand, their domain purchasing is pretty great because it includes hosting, but you still have to "upgrade" to edit your CSS which makes that domain purchase money not worth spending.

Anyway, I spent two days messing around in WordPress trying to find a way to make my blog look like I wanted it to, and I decided, for all the trouble, I think I'll just go back and update my Blogger design. I am no expert at coding, so I can't replicate some of the elements I'd like (like a full width header image), but I think it looks quite nice, and I've also gotten rid of some sidebar stuff that I didn't think was necessary. Hopefully you like it too, and if you don't, tough shit. :P

Also, last piece of catching up, I've become addicted to Etsy. Who knew? I had heard about it a while back, but I didn't realize how much stuff they actually had, and how much of it was pure awesome, until about two weeks ago. If I suddenly came into some extra money, even a hundred bucks, most of it would probably end up being spent on that site. As it is, I can only get one or two things a month on my current budget, but that's ok. Probably for the best. Not like I really NEED any of it, it's just pretty :)

My eyes are starting to get blurry from looking at too much blog design stuff today, so I'd better switch off to something else for a bit.

This was my jams today while blog (re)designing:


Come on try a little, Nothing is forever.
There's got to be something better than in the middle.

Saturday, March 30, 2013

Pulsating to the Backbeat

  Done. Man, this book was an uphill battle every step of way. Part of it was my own fault for putting the pressure on, not only setting a deadline, but announcing it to everyone. I over-estimated how much time I would have to work on things, not leaving room for procrastination, time for myself, and other unforeseen circumstances, and I was not nearly as prepared as I was the last time around.
    Having a blog makes you feel like you need to tell people things, like when your book is coming out. The accountability factor can be motivational and helpful, but in reality, there probably wouldn't be an uproar if the book came out two weeks after I originally said it would.
    I also ran into a problem with the Kindle version--Amazon has connected CreateSpace and Kindle Direct Publishing so that CreateSpace will send your files over to KDP after your book files have been approved. You'd think that would make it more convenient, right? Wrong.
    They used to accept only Word documents, maybe HTML, and .mobi files for KDP and the website would convert the files to .mobi if need be. It wasn't perfect, but it did pretty well considering it was done by a machine and not a human. I send those files to myself to view on my Kindle Fire to make sure they look all right for the most part, and if not, I can edit the Word file to fix whatever doesn't look right, and reupload it and have KDP convert it again. KDP only takes about 6-12 hours to approve the files and publish them on the website, so if you have to make changes, you can usually upload the file the night before and it'll be back online in the morning.
    This time, I learned that KDP accepts PDFs to convert, too, and that's what CreateSpace gave me to upload to Kindle. I figured it's THEIR file--it should convert with no problem. Wrong again. When I pulled that document up on my Kindle, I couldn't believe how ridiculous it looked. There were no tab indents on the paragraphs, and perhaps worse, the conversion had broken up some paragraphs so that it looked a little like this:
The quick brown fox jumps
over the lazy
dog.
    Why would they allow you to upload a file that can't even keep paragraphs together? Ereader files are basically supposed to read like an HTML file--HTML doesn't break paragraphs up like that unless you specifically tell it to! So, last night, I went through and created my own .doc Word file to upload again. The tab indents were back, the table of contents looked normal, and the lines were all kept together in a paragraph like they're supposed to be.
    There are some nitpicky things I wish I could fix, but I'd have to hire a professional for that, and I'd rather not put any more money into fixing something as small as the size of a tab indent when I'm probably one of the few people out there who is truly bothered by it.
    Anyway, it's been a busy month, to say the least. I finished the files and published them on time as planned, on March 28, though it wasn't until about 2:30 PM. I'm so relieved to have the book finished, but now I get to the promotion part, and I'm not exactly looking forward to the marketing part over the next few weeks and months.
    It's not my strong suit, and I really wish I had more previous success to draw on and apply this time around. That's part of the reason why I'm spending money on professional marketing this time--I figure maybe these people know what they're doing better than I do, or at least I hope they do!--but apparently it takes a while to put together a blog tour so I won't know if it works until a couple months from now.
    Not much else to speak of--I got caught in a blizzard a week ago and scared myself shitless trying to drive home in it. I didn't realize it was going to be that bad or I would have stayed another night where I was. My allergies are doing a lot better now--I've only taken one pill this week and I have a feeling the "symptoms" I was experiencing were due to fatigue from staying up so late to finish my book stuff on time rather than from allergies.
    I'm finally getting back to blogging, so new recaps and I'm hoping a new weekly feature will be coming back to Always Happy to Entertain you soon, and I should be able to post here more regularly as well.
Hey, ho, let's go.

Monday, February 25, 2013

The Key to Coping: Keeping Busy

  I'm sure whoever is still stopping by and reading this is sick of hearing about this, but it's cathartic for me, and since it's my blog, you're SOL.
    I've actually been doing all right overall. I think I had about two or three days in which I lost it a little bit, thinking about being alone and being dumped, but it didn't last all day on any of those days.
    My main anesthetic? Avoidance. Not denial, but avoidance. I have blocked his posts on Facebook. I have removed his contact and photos from my cell phone. I have disconnected myself from his projects for the most part, except for one. The exercise DVD program we had set up on a website is still mine to work with. Why? Because I was doing most of the work on it to begin with, so I figured instead of just throwing away all that hard work I've done over the past several months, I'm going to take over the website and completely reimagine it.
    I'm going to transform it into a broader health related blog, as I think one of its issues before was that it was too narrow a topic and there was not enough good information (i.e. new blog posts) to get people interested in the product. I'm a little concerned I may have bitten off more than I can chew--it's a pretty drastic change, and it will mean I'll have to be posting regular content (in addition to the other 4 blogs I write), but I think it'll be good. It's a new angle, it's going to be more women's health oriented, and it's going to be useful. Instead of just sharing what other people write articles about on Twitter, I'll have my own new articles to share.
    Since I'm not a doctor or a personal trainer or a dietician, I'm going to have to include some disclaimers and make sure that I use credible sources (i.e. not Web MD) for the posts I create, but I think it'll be good. And the best part about it is that I won't have to look at pictures of my ex all over the home page anymore. The DVD will still be included on the website because I don't feel right about removing it completely, but anything related to it, questions and any potential (albeit unlikely) sales that come through will go directly to his email. Only questions/comments relating to the new articles and content on the website will be my responsibility. I don't know whether it will pan out or not, but I'm hopeful.
     Beyond taking on this new project, I've been editing my new book. It's taken up a lot of my time, and there's still so much to do before I release it, so I've been trying to keep up with it all. I'm actually considering paying for some marketing solutions this time around. Partly because I am working now and I have a little bit of extra money to spend (not really, but I have more now than I did when I released the last book when I wasn't working), but also partly because I really want to have this book do well and if it's just up to me to do the marketing, hiring a little temporary contract help for a blog tour may not be such a terrible idea.
    The book itself is coming along well, though. I still have a few more rounds of revisions to get through, but this round has been a lot less painful because it's mostly mechanics and minor tweaks rather than rewrites and major cuts. However, figuring out these mechanics is no easy task. I'm relying on a gigantic textbook of the Chicago Manual of Style and it's not always straightforward where to find the correct usages. Despite how thick it is, I think it could use a better index.
    In any case, keeping so busy has also been helpful in terms of keeping my mind off things. I think in terms of grief over the loss of the relationship, I'm at the anger phase. Not wanting to see, speak, or even think about anything to do with him. Since we don't really have the same friends or even live in the same city, running into each other isn't much of a concern.
    As to the other phases, denial seemed to come and go pretty quickly. I'm not quite sure how the bargaining stage is supposed to play out since I have absolutely no intention of putting myself back into that situation, but I guess I'll find out in the days, weeks, or (I hope not) months to come. Mostly, I'm still trying to keep my head up, focus on what comes next, and hope that whatever happens will be better and I'll be better for it.
Idle hands and what-not.

Monday, October 8, 2012

It's Going to Be a Long Fall (Season)


  It's going to be a busy fall season! If you hadn't realized, it's already the second week of October, which means National Novel Writing Month is coming up in about 3 weeks.
    I am wrapping up one novel--with the goal to finish it before November 1, planning for my NaNo novel, also due November 1, preparing to edit a story I wrote a couple years ago--something I'd like to finish by the end of 2012, as well as continuing marketing for my recently published book through social media, guest blogs, review requests, etc.
    This marketing process will be ongoing until either A) it does so well I don't need to spend as much time telling people about it, B) it starts getting such bad reviews that I won't be able to recover, C) my next book is ready to release and I will have to devote more time and effort to promoting that one.
    And all of that is just the stuff on my "book/writing" to-do list! This is on top of my marketing work for my friend's website that I've been doing, as well as searching for a new job.

Scrivener; for Microsoft Windows
    However, I have an ace up my sleeve this year: I recently bought (with my awesome NaNo winner discount) the software program Scrivener. If you haven't heard of it, it is a writing software that can help you organize and lay out writing projects more easily. It features outlining, pinboards, keyword assignment, and too many other things to name. I've started using it with my current book, and I can't tell you how much easier it's been for me to figure out what I need to do next, which sections need to be added to, where previous characters appeared, and refer back to my outlines, character descriptions, maps, and other planning documents.
    Granted, I had to spend some time getting all those things in order first--uploading files and separating them out, adding the keywords,  etc., but since then, it's been so much easier to go back and work on chapters that need additional scenes or find any anachronisms in my timeline.
    Once I get to the editing process, I think this program will be even more helpful, rearranging scenes, matching up subplots, organizing the timeline, and catching any plot mistakes.
    Last year, I did a post on why you should do NaNoWriMo (make sure to read the comments!). This year, I'm going to go over how to do NaNo when you have a schedule as busy as mine or busier. You know what my schedule looks like for the remainder of the year--this is all on the schedule regardless of whether I get a part or full time job in the meantime. Check back tomorrow for the follow-up, "How to Do NaNoWriMo Next Month."
Ain't no rest for the wicked.

Thursday, September 27, 2012

NOW I Know Why I Became a Philosophy Major

  Marketing is hard work. Philosophy was hard too, but in a completely different way. I had to think my way out of things. I'm fine with that. I like thinking. I'm good at it. Marketing requires talking. It requires enthusiasm. It requires time. These are all things I am not great at. I can write marketing copy, but ask me to do a sales pitch at a meeting or send compelling Facebook status updates, and I can't promise it'll be as good as a short story or an essay on morality I might write.
    I would much rather try to understand why we make decisions based on impulse rather than reason than try to understand which marketing phrase or button color is going make somebody click on a link to buy something.
    I love learning, but learning about marketing doesn't feel learning. It feels like Einstein's definition of insanity, doing the same thing over and over expecting different results. While I consider myself both a creative and logical, I don't feel like those qualities help me at all with marketing. It's like you can try ten different methods and they all work, they just only work about 1 percent of the time, so you only get about 10 percent ROI (new term I learned--Return on Investment--learned something, at least!).
    I don't like trying to sell people stuff they don't want. I know most of my family and friends don't want to learn qigong (the freelance project I'm helping my friend with), and most of them don't actually want to read my books either, no matter what they say. That's ok. I don't expect them to. But what would be better is if they share at least some of these ridiculously salesy tweets and links I keep posting to my guest posts and my blogs and my books so that even if they're not interested, maybe someone they know is interested and will stumble upon it with interest.
    One thing I've learned about marketing is to Pay It Forward. If you help Deb out, she'll help Jack out and maybe eventually some of that good karma will come back to you. That is what I'm looking for. A little pay-it-forward. If it really doesn't interest you, and you really don't think the people you know would be interested, then don't share that link. I'm not supporting blind endorsement. That is basically spam. You're probably right if you think the people you know wouldn't be interested. But if it might be interesting to some of your friends, or if there was something about it you liked, then please, share it!
    I'm not afraid to admit that marketing/social media is not my strong suit. I'm ok with that. I'd much rather be a better writer than a better salesperson. In any case, I'm glad I spent my time in college learning philosophy. I would have been miserable trying to understand marketing, economics, or social media for business for four years.
The beat goes on.

Etsy Addict: A Few of My Favorite Things