Thursday, September 8, 2011

What I Do For A Living

  So one of my coworkers found this really awesome infographic yesterday: How Google Works. (I was TOTALLY going to insert it into the blog here, because they have some HTML code to do so, but it was about 20 pixels wider than my main content column, so I decided against it. UPDATE: I did preview it with the whole thing in there and it looked really buggered up, so just check it out on their site.) The infographic breaks down the process, in every excruciating detail, of how Google finds what you're looking for when you do a search. It's pretty extensive, to say the least.
    I'm not an SEO expert, and I've only been working in the Internet marketing and Search Engine Optimization business for about a year now (one year next month!), but this infographic really explains a lot about what we do where I work. Right now, I've been mostly managing the content for our sites, but part of what I do is making sure that search engines, like Google, can find the articles that we post to our sites by using SEO techniques. I can't say what we do or how we do it, as that would sort of be like exposing trade secrets--which is somewhere in that fifteen page document I signed when I started work--but knowing a little bit about how Google actually finds stuff is helpful to that aspect of how I do my job.
    I just thought it was interesting, and in such a world in which we rely on Google to tell us pretty much everything about our world, I thought some of you might find it interesting too.
Google it. If Google doesn't know, no one does. Or you suck at searching.


Outnumbered said...

Whenever I or someone has a question/problem of an kind, "What's for dinner?" "Should I dump my gf?" "How do you paint a shed?" -- I say - GOOGLE IT!

Never even thought about how google works or extensive amount of work behind it...I feel so enlightened.

Constant Writer said...

Lovely! That's exactly what I was hoping for!
What I'm glad about is that I don't have to come up with the algorithms and complex mathematics involved in making Google indexes and searches!

+Constant Writer

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